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+---
+type: concept
+title: "Search Experience Optimization (SXO)"
+created: 2026-04-14
+updated: 2026-04-14
+tags:
+  - concept
+  - seo
+  - ux
+  - serp-analysis
+status: evergreen
+related:
+  - "[[Claude SEO]]"
+  - "[[Pro Hub Challenge]]"
+  - "[[Semantic Topic Clustering]]"
+---
+
+# Search Experience Optimization (SXO)
+
+A methodology that reads SERPs backwards to detect page-type mismatches, derives user stories from search features, and scores pages from persona perspectives. Contributed to [[Claude SEO]] v1.9.0 by Florian Schmitz.
+
+## Core Insight
+
+> "Read SERPs backwards" — instead of optimizing content FOR the SERP, analyze WHAT the SERP tells you about user expectations, then check if your page meets them.
+
+## Process
+
+1. **Page-type detection** — classify the URL as one of 8 types (Landing, Blog, Product, Hybrid, Service, Comparison, Local, Tool)
+2. **SERP pattern matching** — compare what Google shows (featured snippets, PAA, ads, related searches) against what the page provides
+3. **Mismatch detection** — if SERP says "users want comparison" but page is "product page", that's a mismatch
+4. **User story derivation** — from SERP features, derive 4-7 personas with emotional states, barriers, goals
+5. **Persona scoring** — score the page from each persona's perspective (0-100 across 4 dimensions)
+6. **Wireframe generation** — IST (current) vs SOLL (ideal) wireframes with ultra-concrete placeholders
+
+## Key Innovation
+
+Most SEO tools analyze pages in isolation. SXO uses the SERP as a proxy for user intent — the SERP IS the research that Google already did about what users want. This makes the analysis data-driven without needing user testing.
+
+## Command
+
+```
+/seo sxo <url>
+/seo sxo wireframe <url>
+```