김경종
45 lines
1.7 KiB
Markdown
45 lines
1.7 KiB
Markdown
---
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type: concept
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title: "Search Experience Optimization (SXO)"
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created: 2026-04-14
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updated: 2026-04-14
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tags:
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- concept
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- seo
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- ux
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- serp-analysis
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status: evergreen
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related:
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- "[[Claude SEO]]"
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- "[[Pro Hub Challenge]]"
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- "[[Semantic Topic Clustering]]"
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---
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# Search Experience Optimization (SXO)
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A methodology that reads SERPs backwards to detect page-type mismatches, derives user stories from search features, and scores pages from persona perspectives. Contributed to [[Claude SEO]] v1.9.0 by Florian Schmitz.
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## Core Insight
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> "Read SERPs backwards" — instead of optimizing content FOR the SERP, analyze WHAT the SERP tells you about user expectations, then check if your page meets them.
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## Process
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1. **Page-type detection** — classify the URL as one of 8 types (Landing, Blog, Product, Hybrid, Service, Comparison, Local, Tool)
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2. **SERP pattern matching** — compare what Google shows (featured snippets, PAA, ads, related searches) against what the page provides
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3. **Mismatch detection** — if SERP says "users want comparison" but page is "product page", that's a mismatch
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4. **User story derivation** — from SERP features, derive 4-7 personas with emotional states, barriers, goals
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5. **Persona scoring** — score the page from each persona's perspective (0-100 across 4 dimensions)
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6. **Wireframe generation** — IST (current) vs SOLL (ideal) wireframes with ultra-concrete placeholders
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## Key Innovation
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Most SEO tools analyze pages in isolation. SXO uses the SERP as a proxy for user intent — the SERP IS the research that Google already did about what users want. This makes the analysis data-driven without needing user testing.
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## Command
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```
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/seo sxo <url>
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/seo sxo wireframe <url>
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```
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